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“FACTORY” - The source of prolific production. A location where the assembly, craft or process of converting raw materials into a finished product is born.

As a specialized sports and entertainment agency, we help our clients develop a holistic brand that connects each phase of their lives to paint a cohesive, lasting image.

By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

Latest Headlines

11/18/14 Mallory Weggemann - Huffington Post

Disability. It is an interesting word and one that many of us feel we cannot relate to. For... Learn more

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11/17/14 By Cormac Gordon

The Staten Island Sports Hall of Fame is celebrating its 20th anniversary this year by inducting... Learn more

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11/12/14 Morning Swim Show - Swimming World Magazine

Mallory Weggemann joins today’s edition of The Morning Swim Show to discuss going to Capitol... Learn more

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Redefining Disability

Disability. It is an interesting word and one that many of us feel we cannot relate to. For nearly 19 years of my life, I was never classified as someone with a disability, until one day, in literally a split second everything I knew changed and I was now classified as an individual with a physical disability.

November 18, 2014
Mallory Weggemann - Huffington Post

According to Gordon: Enter the second generation of the Staten Island Sports Hall of Fame

The Staten Island Sports Hall of Fame is celebrating its 20th anniversary this year by inducting eight more members into its elite club, the characteristically diverse Class of 2014.

November 17, 2014
By Cormac Gordon

Setbacks on the Road to Rio No Problem For Mallory Weggemann

Mallory Weggemann joins today’s edition of The Morning Swim Show to discuss going to Capitol Hill for discussions on the U.N. Disability Treaty, her Redefine Limitations campaign with FINIS, and recovering from a severe hand injury on her road to Rio.

Weggemann also discusses what advice she gives people who come to her for guidance in overcoming injuries, the purpose of redefining your limitations, and how “it can always be worse.”

November 12, 2014
Morning Swim Show - Swimming World Magazine

Ravens Honor “Hometown Hero” Brad Snyder

Brad Snyder, a retired Navy lieutenant, was picked as one of the “Hometown Heroes” that the Ravens honor before each game. The team selects someone involved with — or retired from — military service and recognizes them before the kickoff.

November 12, 2014
Jeff Seidel - TeamUSA.org

FINIS Launches "Redefine Limitations" Campaign Featuring Mallory Weggemann

FINIS, a leader in technical swimming equipment, has teamed up with The Factory Agency and Hans Rosenwinkel, highly acclaimed Director to launch an awe-inspiring “Redefine Limitations” campaign featuring 2012 Paralympic Champion, Mallory Weggemann. The digital and print campaign captures a small glimpse into Weggemann’s daily life, as she sets her sights on the Rio 2016 Paralympic Games.

November 9, 2014
SwimSwam

Paralympian, Mallory Weggemann, turns tragedy into triumph

It was an injection that paralyzed Mallory Weggemann from the waist down. She walked into the hospital to receive her third — and final — shot to relieve postherpetic neuralgia back pain — and left in a wheelchair. She was 19.

Four months later, Weggemann entered the pool for the first time. Four years later, she set 15 world records and 33 American records, and won gold and bronze medals at the 2012 London Paralympics.

Clearly Weggemann is not a woman to let adversity get her down.

October 24, 2014
Janet Reynolds - The Times Union

Katie Eberling: One Athlete, Many Sports

Growing up, Katie Eberling could play just about every sport.

October 13, 2014
STACK Media

Veterans lead Team Fidelco in Hartford marathon

On Saturday, thousands will lace up their sneakers and hit the streets of the capital city for the Hartford Marathon.

October 13, 2014
WFSB Channel 3 - Hartford, CT

PARALYMPIC CHAMPION, U.S. NAVY VETERAN, BRAD SNYDER SIGNS WITH THE FACTORY AGENCY

The Factory Agency, a Minneapolis based specialized sports and entertainment marketing agency, is excited to announce the signing of U.S. Paralympic Swimmer, Retired U.S. Navy Lt. Brad Snyder (Baltimore, MD), a two-time Gold Medalist and silver medalist at the London 2012 Paralympic Games.

September 16, 2014
SwimSwam

HTC REEL Kids Ceremony Premieres September 7

HTC Digital Cable announced today the airing of the 14th Annual HTC REEL Kids (Recognizing Extraordinary Examples of Leadership) Ceremony.

August 27, 2014
HTC Press Release

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